Mastering TikTok in e-commerce: the ultimate guide to reach new consumers this holiday season 

What you’ll find :

Why sell on TikTok this holiday season?

Getting started with TikTok organic content

• Crafting your organic TikTok strategy: Understand what makes TikTok special
• 7 key ingredients for high performing TikTok content (with examples)

Influencer marketing on TikTok

• Pros and cons of influencer marketing on TikTok

Using paid advertising on TikTok

• TikTok ad pricing
• TikTok ad positions
• Leveraging User Generated Content (UGC) on TikTok

Redirecting users to your website and product pages

• TikTok’s link-in bio function
• Linking your shop through videos
• TikTok shop - only for UK, US, Canadian markets

Getting ready for the peak season with Hive