How to navigate Black Friday and the busy Q4 period

What’s inside?

Before Black Friday: what is the right strategy for you?

  • Is Black Friday the right option for your brand?
  • 5 reasons why Black Friday is a great opportunity for your e-commerce brand
  • 5 reasons why you may need to be more cautious when taking part in Black Friday
  • Your Q3 preparations for the most profitable Q4
  • Preparing your website for Q4 (plus checklist)
  • Your advertising and discount strategy
  • Preparing your stock for peak season

During Black Friday: what to do on the day itself

  • Organizing your team for a smooth Black Friday experience
  • Wellbeing tips for you and your team

After Black Friday: ensuring a smooth post-purchase experience

  • 7 top tips to turn first time buyers into loyal customers this Black Friday 2023
  • Returns management for e-commerce success: strategies for peak season 2023

Bonus content:

  • How to make your Back Friday event sustainable

Yes, I would like to read Hive's Black Friday guide

By clicking, I understand and agree to Hive’s Terms of Service, including the User Agreement and Privacy Policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Shipping wine guide

Hive's guide to shipping wine in and outside of the EU

Read Case Study

Would you like to get a quote?

Leave your details and we will get back to you shortly.

Request a quote