Hive has evolved — and now our brand has too

Hive has always been about enabling ambitious brands grow on their own terms. Now, our brand brings that purpose to life — bolder, sharper and more seamless than before.

This isn’t just a new logo and new colors. It’s a clearer expression of Hive — the operations engine behind Europe’s most unstoppable brands.

Built for brands breaking boundaries

Hive was created to fix commerce operations. But we’ve grown into something more: a growth partner powering brands from first click to doorstep and far beyond.

Since our beginning 5 years ago, we have now shipped tens of millions of orders with 99.9% accuracy. No chasing updates. No guesswork. Just fulfillment that works. Every time.

That operational foundation is still at our core and always will be. But today, we’re building on it in bigger ways. From premium unboxing to a seamless returns experience, from real-time tracking to top-tier growth managers — Hive turns everyday operations into unforgettable brand moments.

This rebrand is about expressing that full picture. Showing how our care, clarity and scale come together to drive growth without compromise.

Why we rebranded

We’ve grown fast over the past few years: new features, new markets, new brands. But our old brand didn’t keep up.

It felt a step behind. So we rebuilt it to reflect the Hive of today: confident, crafted and crystal clear.

The new visual identity brings consistency across every touchpoint — from the Hive App to our fulfillment centers to our website. Everything now aligns with what we stand for: enabling brands to grow on their terms, while turning operations into a real competitive edge.

What’s not changing?

Hive is still your operations engine — fast, reliable, scalable. That doesn’t change.

But we’re clear-eyed about where commerce is headed. Operations aren’t just backend anymore. They’re a growth lever. They’re front and center in how brands drive loyalty, build trust and scale smart.

That’s why we’re embracing smarter systems and AI-powered experiences. Not for buzz, but to keep our brands a step ahead, always. So yes, you’ll still get the same rock-solid it just works fulfillment and operations. But you’ll also see more: new products, sharper insights and systems built to turn complexity into clarity. All designed to help you own every touchpoint and grow with confidence.

We’re just getting started

Our new brand is live across the Hive App, our website, fulfillment centers and social channels.

It’s not just a new look. It’s the foundation for everything we’re building next — for smarter scaling, stronger selling, and bigger ambition.

Thanks for being on the journey with us 🚀